eleveneleven is a record label founded by Ellen DeGeneres in May 2010. Ellen announced it on her show saying that the label would concentrate on less known artists and that she had been looking for videos of performances on YouTube. Ellen explained her choice of name, claiming that she often sees the number 11:11 when looking at her clocks, that she found Greyson Chance on the 11th, and that the singer's soccer jersey has the number 11. Ellen DeGeneres is currently looking for more talent.
Greyson Chance is currently signed to this record label.